Hi, I am Malavika Sohoni, a product & visual designer, crafting digital experiences people trust and enjoy.
Selected Case Studies
Discovery of creators on Patreon
Finding your next favorite creator on Patreon shouldn’t feel like a guessing game. Yet for most visitors, a bare search field is the only entry point into a rich, largely undiscovered ecosystem. This case study traces how restructuring that experience around natural browsing behavior led to a 60% increase in usability scores.
Streamlining team collaboration by scheduling Huddles in Slack
Slack Huddles are spontaneous by design. But real-world teams span time zones and deep focus work, making unannounced calls feel disruptive rather than helpful. This case study explores how introducing scheduling within Huddles enabled more intentional, coordinated communication; without moving team calls to external tools like Zoom or Meet.
Designing global experience for the Wiethaler Method
Veronika Wiethaler had developed a groundbreaking pelvic floor therapy method, authored three books, and built a loyal European client base. Yet, had no digital presence to match her reach. This case study explores how I designed and launched a live multilingual platform to bring her method to Italian, English, and German audiences, and support her continued growth.
Building a credible online platform for a surgical aesthetic practice
With 12 years of surgical experience and a Royal College of Surgeons fellowship, the credentials spoke for themselves. What Dr. Shenbana Bagirathan needed was a digital presence that could reflect that expertise and welcome new patients with confidence. This case study explores how I designed and launched a professional platform to position her non-surgical aesthetics practice across clinics in Nottingham and London.