Hi, I am Malavika Sohoni, a product & visual designer, crafting digital experiences people trust and enjoy.
Selected Case Studies
Discovery of creators on Patreon
Patreon’s discovery experience for potential patrons relies heavily on a basic search field, which limits visibility into the platform’s full range of creators. his case study explores how a more seamless, structured search experience, aligned with how fans naturally browse, led to a 60% increase in usability scores.
Streamlining team collaboration by scheduling Huddles in Slack
Slack Huddles are spontaneous by design. But real-world teams span time zones and deep focus work, making unannounced calls feel disruptive rather than helpful. This case study explores how introducing scheduling within Huddles enabled more intentional, coordinated communication; without moving team calls to external tools like Zoom or Meet.
Designing global experience for the Wiethaler Method
Veronika Wiethaler had developed a groundbreaking pelvic floor therapy method, authored three books, and built a loyal European client base. Yet, had no digital presence to match her reach. This case study explores how I designed and launched a live multilingual platform to bring her method to Italian, English, and German audiences, and support her continued growth.