Seven Racks, the name itself triggered so many design concepts. I designed this identity as a proposal for a furniture store, named Seven Racks.

While developing its brand strategy, I tried to stick to monograms and created a number of variations that could be further adapted into a visual system. Combining “Number 7” with “R from Racks” the new symbol needed to stand strong just like a furniture piece. It needed to communicate stylishness and simplicity for its contemporary audience.