I conceptualised this identity proposal for a furniture store named Seven Racks, drawing inspiration from the evocative name itself.

In formulating the brand strategy, I focused on crafting monograms and explored numerous variations adaptable to a cohesive visual system. By intertwining the “Number 7” with the “R” from “Racks,” the resulting symbol aimed to exude the robustness reminiscent of furniture pieces. It was essential for the design to convey a blend of style and simplicity, striking a chord with its contemporary audience.