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Violetta Rossa
Branding for a Dress Designer
This project was a design proposal for the fashion designer Violetta Rossa. With style and elegance as key words in mind, I created this monogram and logo to give the branding a sense of identity and a unique feature.
Whilst researching the monogram design, I came across an intriguing fusion – the extension of the ascenders and descenders of the letters V and R. This gave the symbol a regal feel in a modern font. And what better way to express this than through classic black, which epitomises strength, mystery and style.
The branding was later adapted for communication materials such as stationery, stickers and clothing tags.