This project was a proposal design concept for a dress designer, Violetta Rossa. Keeping style and elegance as the key words in mind, I created this monogram and logo to offer a sense of identity and a unique characteristic to the branding.

While exploring the monogram design, I stumbled upon an intriguing fusion – extending the ascender and descender heights of the letters V and R. This gave a regal bearing to the symbol in a modern typeface. And what better way to express this in colors, but through the classic black, depicting strength, mystery, and style.

The branding was later adapted for communication material like stationery, stickers, and clothing tags.