Housing Project Colaterals
When Beyondesign, a creative design firm in Mumbai approached me to collaborate on the strategy and publication material for Lodha Builders, a leading construction company in Maharashtra, I was elated. What started as a simple construction brochure soon turned into a very personal journey of style, design, and human relationships.
SHOWING CONNECTION THROUGH THE DESIGN ELEMENT – LINE
While brainstorming, I stumbled upon the idea of using line as the primary design element to weave a narrative together. As the catalog was about luxury homes, the ideation had to elegantly blend style, comfort, and human relationships in a form that complemented its vision of a stylish residential complex. A line not only connects two points, but can also create interesting patterns by revealing shapes from buildings, carving textures from negative spaces, and communicate strength, authenticity, and quality by its sheer placement. Thus, through a targeted use of the line element, refined layouts, and spatial imagery, my design strategy not only focused on presenting style & quality, but also successfully communicate an experience of human relationships that are integral to the property business.