HERBS
Branding for ‘The Spice Company’
A single spice or a combination of spices has the power to enhance the flavour of any cuisine. The core concept was to illustrate this fusion in its simplest form. Initially, I explored multiple visual representations, such as scattering bay leaves around the name or arranging cumin seeds into a floral pattern, among others. Eventually, I discovered the most straightforward approach by integrating leaves seamlessly with the typography, swiftly conveying the essence of the company. The chosen typeface remained simple, modern, and bold, ensuring ease of recognition and relatability.
For the package design, I crafted illustrations using a hand-drawn sketching style to maintain the rawness and simplicity envisioned during the identity design phase.