An identity for herbs was created as a proposal design for a spice company.

A single spice or blend of various spices always adds flavour to any cuisine. The main idea here was to show this union or blend in the most simplistic form. I started with depicting it in various ways, like bay leaves scattered around the name, or asin seeds forming a flower and many others. Finally, I happened upon the most simplistic way of depicting the idea with leaves blending with the type, creating a quick identification to what the company is about. The face remained simple, modern, and bold, as well as easy and relatable.