BRANDING

Eva and Bosco 

Banking Solutions Identity

A concept identity designed for Eva & Bosco, banking and investment solutions. The idea around this symbol was to create a simple and recognisable monogram which communicated security, assurance, and trust – all in an open way.

My initial approach was to create graphics with objects that signify security – like a key, a lock, or a safe. But while exploring the monogram, as I combined ‘E’ and ‘B’ of Eva & Bosco, I was surprised at how quickly the union communicated a reassuring strength. Refining the monogram meant working out the delicate interplay between positive and negative space. As I placed a keyhole graphic in the center, it not only communicated safety, but also acted as a key to providing solutions for the ever evolving business of banking.

When I moved to colors, instead of going with traditional maroons and navy blues traditionally used in the banking world, I experimented with a palette of lighter blues and ultramarine greens to see what effect they might have on the brand’s personality. I did a small survey and was delighted to find out that these colors in fact, added life and freshness to the seriousness that surrounds this industry, just as I had envisioned. They made this symbol more open and accessible, completely in-tune with the vision of the present-day banking industry.

June 2015
Eva&Bosco_03
Eva&Bosco_05
Eva&Bosco_01
Eva&Bosco_04

 

We are using cookies to give you the best experience on our website.

Find out more about which cookies we are using or switch them off in settings.

Privacy Overview
Malavika Sohoni

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

3rd Party Cookies

Google Analytics is Google’s analytics tool that helps website and app owners to understand how visitors engage with their properties. It may use a set of cookies to collect information and report website usage statistics without personally identifying individual visitors to Google. The main cookie used by Google Analytics is the ‘__ga’ cookie.

Learn more about Analytics cookies and privacy information.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Powered by  GDPR Cookie Compliance