Eva and Bosco
Banking Solutions Identity
A concept identity designed for Eva & Bosco, banking and investment solutions. The idea around this symbol was to create a simple and recognisable monogram which communicated security, assurance, and trust – all in an open way.
My initial approach was to create graphics with objects that signify security – like a key, a lock, or a safe. But while exploring the monogram, as I combined ‘E’ and ‘B’ of Eva & Bosco, I was surprised at how quickly the union communicated a reassuring strength. Refining the monogram meant working out the delicate interplay between positive and negative space. As I placed a keyhole graphic in the center, it not only communicated safety, but also acted as a key to providing solutions for the ever evolving business of banking.
When I moved to colors, instead of going with traditional maroons and navy blues traditionally used in the banking world, I experimented with a palette of lighter blues and ultramarine greens to see what effect they might have on the brand’s personality. I did a small survey and was delighted to find out that these colors in fact, added life and freshness to the seriousness that surrounds this industry, just as I had envisioned. They made this symbol more open and accessible, completely in-tune with the vision of the present-day banking industry.