LOGO | IDENTITY | BRAND EXPERIENCE
BRAND DESIGN PACKAGE
My Brand Design Package helps you uncover what makes you special, differentiates you from the competition, and visually define who you are while keeping your users and business goals in focus.
Together we create a strong brand which communicates authentically with your audience and inspire brand loyalty.
The term “brand” is being used widely. Though, if you see, your logo, your tagline, your product, your service, all of these things can be expressions of your brand but they are not your brand. Here’s the simplest way I define brand: Branding is about the promise of a distinct, memorable experience.
It’s about creating an expectation and delivering it consistently every time anyone comes into contact with your brand whether it’s the way you answer the phone, how your website functions, your customer service process, how your office looks or how your product or service performs. It’s how you make your customers feel about themselves and their decisions when they are interacting with your brand.
Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built. And I help you lay that first stone. I’ll help uncover what makes you special, differentiates you from the competition and defines who you are and what you want to be, and what your target audience wants you to be. The development of this brand will be essential to consistently delivering the right message to the right people to create the just the right reaction – sales.
WHAT DOES My BRAND PACKAGE INCLUDE?
BRAND | LOGO DESIGN
- Initial consultation, Research, and Comprehensive questionnaire leading to discovery
- Mood Board
- Primary Logo Design
- Custom Color Palette
- 2-3 fonts custom selected for your brand
- Alternate Logo and Submark/Watermark
- Favicon
- 2-3 Patterns/Textures
- Business Card Design
- Basic Brand Style Board
FINAL FILES DELIVERED
- All logos in color, black, and white (JPG, PNG, EPS)
- High-res, print-ready PDF file of business card design
- Basic Brand Style Board PDF
- Patterns or textures in high-res format
BRAND PACKAGE
TIMELINE: 5 – 8 WEEKS
CUSTOMIZE YOUR PACKAGE
BY ADDING ANY OF THE COLLATERAL BELOW
WEB COLLATERAL:
- Presentation Decks (open files and .pdfs)
- Flyers for email and WhatsApp promotions
- Instagram story highlight icons (PNG files)
- Social media profile images (PNG files)
- Social media cover images
- Online Newsletters
- Social Media Ad Design + more
Delivered as optimised for web files.
PRINT COLLATERAL:
- Business Card set-up for additional employees
- Letterhead + Branded Envelope
- Thank you cards
- Postcard
- Menu
- Brochure / Flyer
- Ad Design + more!
Delivered as high-res, print-ready files.
WHAT IS THE PROCESS?
Brand Discovery & Strategy
The first step involves me really getting to know your business, your industry, your competition and your customers. This involves meeting with you, conducting research, doing customer interviews and really drilling down to the core of how people see you now and how you want them to see you moving forward.
Identity Package
Once we’ve developed your brand strategy and you’ve approved this direction, me as a designer will move into interpreting your brand characteristics visually, further moving on to add-ons like collateral and brand graphics.
Brand Guidelines
Once these steps are complete and you have signed off your approval, I’ll develop brand guidelines for you. This is your handbook for how to properly express your brand: where and how to use the logo, colours, fonts and just as importantly, how not to use them, in order to consistently communicate your message.
1 | SAVE YOUR SPOT
Book your spot in my design queue by submitting a 50% non-refundable deposit and signing the contract.
2 | DISCOVERY
Complete a comprehensive design questionnaire about your business, mission, goals, and ideal client, and identify your design preferences and inspirations through a Pinterest Board.
3 | I DIVE IN
I take all of our “homework” and do a little research into your industry and your ideal client. Then I’ll start laying the foundation for your unique, custom brand.
4 | MOOD BOARD
I deliver your mood board on Day 1 of your project. The mood board ensures that we are both on the same page and share the same vision for your brand voice and aesthetic.
5 | LOGO DESIGN
I deliver 3 initial primary logo concepts with notes on each concept and mockups for what the logo might look like on your website or on printed branding materials. You have two optional revisions of feedback so we can tweak until it’s absolutely perfect.
6 | BRAND DESIGN
Next, we nail down your alternate logo, submark and watermark, as well as your typography, color palette, and patterns/textures. These are the elements that give your brand personality and really make it come to life.
7 | BRAND COLLATERAL
We get down to business and start cranking out collateral as soon as your branding is in place. I deliver your business card and any additional brand collateral add-ons, and you have two revisions to make sure they are perfect.
8 | SOCIAL MEDIA GRAPHICS
Depending on which platform you want to use, I will create completely customizable templates on Photoshop, Illustrator, or Canva. The templates are totally custom to your brand with your brand colors, fonts, patterns/textures, logos and logo marks. All you have to do is swap out the text, and you’re on your way to a cohesive, branded instagram feed.
9 | BRAND LAUNCH
After the remaining balance is paid in full, all final logo and collateral files will be delivered in neatly organized folders via Dropbox, and you are ready to debut your beautiful new brand to the world. (Cue confetti!)
